According to the MinnPost, some banks have turned to Twitter to help customer service. It points to this article at the USA Today which states that WellsFargo (Ask_WellsFargo) and Bank of America are just two of the banks jumping on the social media bandwagon to have better relationships with their customers.
Banking and social media may be a touchy subject. Although the banks are looking to develop a closer relationship with the customers, are mediums like Twitter the way to do it? What do you think?
1 comment:
Personally it creeps me out that Wells Fargo would want to be my friend. I "do" Twitter, and when I "do" Twitter I am communicating with my "friends". Even though I have a Safe Deposit Box at BofA and a BofA credit card, and a checking account, savings account, and an IRA at Wells Fargo, they will never be my "friends." Yuck. They're exploiting Twitter. What's next - Facebook? Gross. I'm on Twitter!
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