Companies often sacrifice customers on the altar of short-term revenue and profit. Yet in competitive situations where your company’s advantages in product and price are not clearly evident, customer satisfaction and loyalty become the ultimate differentiators that give you the winning edge.
So how do you ensure customers remain the most valuable asset, carefully nurtured and developed for long-term profits? A growing number of companies are appointing a Chief Customer Officer (CCO) as a catalyst in becoming truly customer-centric to significantly improve revenue, profit, and competitive advantage.
Date: September 16, 2010
Time: 2-3PM EST
Space is limited.
Reserve your Webinar seat now at:
The speaker, Curtis N. Bingham, is the leading authority on CCOs, having worked with more than 70 CCOs over the last decade. Curtis shares some of the most profound strategies and tactics that these elite CCOs have used to attract, retain and grow profitable, long-term customer relationships also create a powerful competitive advantage for their organizations.
Lessons shared include:
- Winning executive support for loyalty initiatives
- Creating an unstoppable customer culture—so you aren’t the only customer advocate
- Letting data tell you which customers to keep happy, and which ones to let go
- Giving more to customers counter intuitively generates MORE revenue
Learn directly from experienced CCOs how you can drive both near- and long-term revenue -- without sacrificing customer loyalty. This is hands-on customer-centric insight you cannot gain anywhere else. Each of these lessons is of profound value and is responsible for millions of dollars in profits at some of the world’s leading companies.
About the speaker:
Curtis N. Bingham is widely recognized as the authority on Chief Customer Officers, and was the first to promote the CCO role as catalyst for customer centricity. Curtis is the Founder & Executive Director of the Chief Customer Officer Council™, the first peer-led advisory group for CCOs.
During the last decade Curtis has worked with more than 60 CCOs, and with the help of CCO Council members, he has created the “CCO Roadmap,” a groundbreaking work containing more than 100 prioritized, critical strategies essential for the success of customer-centric initiatives.
Curtis is a sought-after speaker and the author of the forthcoming book, “The Authoritative Guide to Customer Strategy: Lessons Learned from Renowned Chief Customer Officers,” which describes how the CCO can create a consistent and unified customer strategy to grow revenue, profit, and loyalty.