In order for the review to be displayed on shelves they must be:
* Helpful and constructive
* Unique and well-written
* Written for an audience that may be made up of non-gamers; your review will be read by gamers and non-gamers of all ages
* About a title released in the last month or so, or a more "evergreen" title (Example: Red Dead Redemption or NCAA Football 11) that will be prominently featured on store shelves for several months.
* Abide by the MyKmart terms of service

What do you think of Kmart's move to put customer reviews directly on store shelves? Will this help to improve the customer's experience while in store?
1 comment:
Thanks for taking the time to write about our on-shelf video game review program. We've been seeing some great pickup on it and are excited with the results so far. Think it's a great way of connecting our online and offline shopping experiences as well.
Thanks,
Daniel
(NOTE: I'm the social media manager for Kmart/Sears Electronics)
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