We're so excited about the 2010 NACCM storytellers and their amazing customer initiatives, that we just couldn't wait until the event to give you a sneak peek! This week we're highlighting Gina from Best Buy (who will be taking part in the Breakfast of Champions at 9:00 on Wednesday, October 27th). For the full list of speakers, click here.
Best Buy
Under Gina's leadership as the Senior Manager of Communities and Social Media Strategies, Best Buy has positioned itself as the leader in the technology retail space in part because the company isn't afraid to take risks with new customer support platforms.
That means making social media a priority as a customer experience tool, instead of considering it an afterthought for someone to do in their spare time.
The company's original goal for its online activities was to decrease customer support calls into the call center and reduce expenses. But new benefits soon emerged. More than 60% of forum posts are product discussions, something Gina saw as an opportunity to increase and influence customer spending. In addition, social media platforms help build retention and loyalty, and the user comments help Best Buy gain new insight into the customer experience. "Every contact is an idea", she says.
Download the brochure for full conference details.
Register Today & Save!
Customize your Experience - Mix and match sessions geared to Leadership, Company Culture & Employee Engagement or Crowdservicing & Customer Experience. View the agenda-at-a-glance for an overview of everything NACCM.
Second-to-None Customer Service! Making the conference a success for you is the goal of the entire team at NACCM. Not sure where to start? Simply the download the conference brochure and review the sessions - still have questions? Contact our event concierge, Alexandra Pagano at MyNACCM@iirusa.com
No comments:
Post a Comment