JoAnna Brandi started her career with CPM Media, where she was responsible for helping to create a multi-million dollar Direct Market Services profit center, building the first database, and on-line customer care system. After leaving CPM in 1990, she opened her own business which has successfully built on the principles that she had learned. Some of the main insights that JoAnna shares through a bi-weekly online magazine “Customer Care Tip”, which she authors, are on the topics of positive psychology in business.
She has written three books: “Winning at Customer Retention, 101 Ways to Keep 'em Happy, Keep 'em Loyal, and Keep 'em Coming Back”, “Building Customer Loyalty – 21 Essential Elements in ACTION”, and “54 Ways to Stay Positive in a Changing, Challenging and Sometimes Negative World”. In addition she was a contributing author to “Inc. Guide to Superior Customer Service”, and “Best Practices in Customer Service”.
To learn more about JoAnna Brandi visit her blog and read more of her musings. Meanwhile click on this link to see a video found her company website depicting her in action. We invite you to come see JoAnna Brandi at NACCM as she presents her workshop on Sunday, November 16th, The Positive Leader. Be sure to look for another speaker’s profile next week.
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