Thursday, July 3, 2008

FedEx Ranks Highest in Customer Service in a Recent Survey

According to this article on the FedEx site, the premier provider of transportation services ranked number one in customer service in the 9th Annual Harris Interactive Reputation Quotient TM (RQ) Survey.

FedEx also ranked high in other categories, it ranked number 12 as both a good company to work for and company with good employees. This goes to show us that there is a very strong correlation between employee satisfaction and levels of customer service. Happy employees and those who enjoy working for a company are more likely to give superior customer service than unhappy workers. The article also notes that there is a strong correlation between a company’s overall reputation and the likelihood that a consumer will purchase, invest, or recommend the company’s products and services.

Robert Fronk, Senior Vice President, Reputation Strategy at Harris Interactive mentions:

“For Americans to hold a company in high regards today, clearly more than just profits are needed – companies need to focus on overall corporate social responsibility and how their employees are treated in order to build trust with today’s consumers. FedEx takes these responsibilities into account in how they behave as an organization.”

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