Tuesday, July 8, 2008

Why New Media Marketing Might be the Answer

Traditional marketing methods are decreasing as more and more consumers are turning to customer reviews, forums, blogs, and discussion boards to reach out to peers for help and advice on new products and services. I came across this post this morning from The Copywriter’s Crucible which points out that Customer Service is the new Marketing. Do I believe this statement…sure I do.

Consumers do not want to be pitched sales messages, instead they want insightful advice and a place where they can easily access the information they need. While we can not altogether forget about traditional marketing methods like sponsorships, advertisements, events, and PR, we must begin to turn to new media to allow consumers to place trust in the advice of their peers.

Matt Ambrose mentions, “Be useful and people will reward you with their loyalty.” Create a site where consumers can share their passions, navigate to find answers, and interact with others and you will begin to see that your marketing dollars are being well spent. Web 2.0 technology has become increasingly popular and is only expected to grow, make sure your company doesn’t get left behind

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